Unpacking The Data: Mapping the Travel Preferences of Singaporean Adventurers
Comprehensive Data Extraction: The monitoring period for this study spanned from 1 June 2022 to 1 June 2023, allowing for a comprehensive analysis of one year's worth of social media conversations.
Actionable Insights: This travel report reveals popular travel destinations and motivations driving Singaporean netizens to explore the world. Additionally, we observed a growing interest in solo travel among Singaporeans.
Opportunities For Brands: The insights derived from this report are not limited to the travel industry alone. They serve as a valuable resource for brands across diverse sectors, providing them with key insights into core consumer behaviour that can be utilised to address consumer sentiment, and refine their communications and positioning strategies.
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